How Artificial Intelligence is Revolutionizing the Business World: Artificial Intelligence (A.I.) takes on a lot of forms in science fiction and in the media. We constantly hear about how the world is going to end because of A.I. and how it’s going to take over our jobs. While it is true that A.I. is revolutionizing the business world, it is not a bad thing. Instead, A.I. is giving us the ability to do things that we could never have done before.
What is Artificial Intelligence?
What does A.I. actually mean? What does it have to do with your business. Many people don’t realize just how important artificial intelligence is to their daily lives. From the moment someone wakes up in the morning to the time they go to bed at night, A.I. affects their lives. You may not know it, but artificial intelligence is the technology that makes things like Apple’s Siri or Amazon’s Alexa possible. It’s a very complex system that allows machines to think for themselves and make decisions based on information they have in their database. A.I. is used in almost every business, from the small business down the street to the biggest companies in the world. It’s used in everything from marketing to the way your company ships out orders. You can even find A.I. in your local bank.
Why Marketing Needs A.I. to Succeed?
We have computers that can beat the best chess players in the world, and we have cars that can drive themselves. Yet, we are still in the early stages of the application of this technology to our everyday lives. With the rise of social media and the ability to target audiences with ever increasing accuracy, we are entering an age where the marketing industry is ripe for disruption.
What we’re starting to see is that AI is being used to make marketing and advertising more efficient, more effective, and more personal. And we can expect to see it used more and more in the future. A small percentage of marketers say they are already using AI in their work. Many others say they will start to use it within the next year.
Marketing, in the broadest sense, is the action or process of promoting products or services using various media. It is the activity of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is the activity, the process of making something that people will pay for, and also the study of how to do that.
All of these tasks can be sped up immensely by inserting A.I. into the mix. One person in front of a PC could replace an entire team, if they’re using good A.I. tools.
What are the Most Popular AI Applications for Marketing?
Many marketers are looking to incorporate AI into their strategies in order to get a leg up on the competition. However, with so many applications out there, it can be difficult to determine which ones are the most popular. I’m going to share some of the top AI applications that are currently being used by marketers to get a better understanding of the AI market:
For creating incredible high quality sales copy, we recommend Copy.ai. This software can provide you with text faster than any copywriter. You can also create YouTube descriptions and get fresh ideas for social media posts.
For marketing your social media accounts, we recommend Quuu Promote. You can provide your content to other marketers who are looking for fresh content for their social feeds. In this way, you can promote your content without ever creating a social media account. If you do have social media accounts, then Missinglettr can create a 12-month campaign of posts (based on your content) in minutes.
For email marketing, we love GetResponse. They have A.I. tools for website development as well as smart email tools to choose from. Their A/B split testing tool is incredible useful in finding the best content to provide to your audience.