How to Collect Emails with EmailIt Subscriber URL and Webhooks

EmailIt is one of the most affordable email marketing platforms around — but doesn’t have built-in forms just yet. If you want to connect to webhooks using the Subscribe URL, here is a quick guide to get you started.

In this tutorial, you’ll learn how to connect Contact Form 7 (a free WordPress plugin) to Email It using IFTTT. This lets you collect emails effortlessly and take advantage of EmailIt’s lifetime deal, even before their form builder is launched.

🛠️ What You’ll Need


WordPress site

Contact Form 7 plugin (free)

CF7 to Webhook plugin (free)

IFTTT or other webhook tool (e.g., Taskade, Pabbly, etc)

EmailIt Lifetime Deal or Subscription

🔧 Step-by-Step Setup

1. Install Contact Form 7 and CF7 to Webhook


Go to Plugins > Add New

Search and install Contact Form 7

Then install CF7 to Webhook – this lets you send form data to a webhook

2. Create a New Form
Replace the default fields with this simplified version that Email It can understand:

<label> Your Email
    [email* email autocomplete:email] </label>

<label> First Name
    [text* first_name autocomplete:name] </label>

<label> Last Name
    [text* last_name autocomplete:name] </label>

[submit "Submit"]


✏️ These fields must use the exact identifiers: email, firstname, and lastname.

3. Fix Validation Issues


Switch to the Mail tab and update the identifier from “your-email” to “email”

This ensures the form doesn’t break due to mismatched identifiers.

🔗 Setting Up the Webhook with IFTTT (or Alternative)


You can choose from a number of Webhook options. I recommend the following:

IFTTT
Taskade
Pabbly

If you’ve chosen IFTTT, here’s how to set it up:

1. Create a new Webhook Applet

2. For IF THIS, search for Webhooks, and use “Receive a web request with JSON” as the trigger

3. Choose a name for your automation without any spaces

4. For THEN THAT, search for Webhooks, and choose “Make a web request” as the action

5. Fill in the required info using the info below

🌐 Configuring the Webhook to Work with EmailIt

1. Get Your Subscribe URL In Email It

Go to Audiences

Click on the Subscribe URL

Copy it — you’ll use this as the webhook destination

Set Webhook Method and Headers


Method: POST

Content Type: application/json

Headers:

Authorization: Bearer YOUR_API_KEY

Content-Type: application/json

🔐 Create your API key under Credentials in Email It. It’s only shown once, so copy it immediately.

3. Configure the JSON Body


Click on Ingredients and choose {{JsonPayload}}


Hit Create and copy the final Webhook URL.

🔁 Connect the Webhook to Contact Form 7


Go back to your Contact Form

In the Webhook tab, paste your Webhook URL

Save changes

Then place your form shortcode on a page and publish it!


Author

  • sherwin

    Hey there! I've been blogging for over ten years now and have had the pleasure of writing for several websites. I've also sold thousands of books and run a successful digital sales business. Writing's my passion, and I love connecting with readers through stories that resonate. Looking forward to sharing more with you!

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