How to Promote Your Online Business on Social Media: Your business will not be successful if you dont know how to promote it. There are so many people starting both physical and online businesses, that it’s getting harder to get noticed. I’m going to focus on the 2 best ways to promote your business – using social media and YouTube.
Social Media Marketing
- First, you need to create social media accounts for your business. Even if you don’t want a personal account of your own – a business account is necessary. Check which social media sites your intended audience uses and start creating content that they will enjoy. For instance, TikTok has a very young audience, while Instagram and Facebook have an older audience.
You’ll want to post often and maintain a consistent tone of voice throughout your posts. If you can, use high-quality images/videos for every post. Nothing looks worse than reusing old pixelated images. And you should also throw in a hashtag or two – something related to your content. #newproduct
Schedule posts ahead of time using a social media management tool. This will save you a lot of time in the long run. Tools like MissingLettr can schedule your posts to be posted according your calendar, as well as share your content to hundreds of peoples social media sites with their Curate feature. - You should also look into using paid advertising. This is the fastest way to get your brand out there. The most popular choice is Facebook Ads, which lets you to target potential customers based on interests, demographics, and behaviors. You simply tick the type of target audience you want to promote to, and as soon as your ad is accepted, you’ll start gaining more website visitors, more leads, and more likes.
- Make sure that you are creating engaging content. People doomscroll all day looking for something interesting to read or watch. Your content cannot be boring or copied from somewhere else. Make it funny or insightful. If you have the time – try to interact with your followers. Reply to their questions, share their content and collaborate where possible.
YouTube Marketing
- One of the best ways to promote your content is by using video marketing. Videos capture attention a lot easier than photo posts. You can create short videos that tell people about your company or to show off a new product that’s just been released. You can also make longer videos that give in-depth information about your product so that customers can have all their questions answered without needing to email you.
Make sure your videos are interesting and engaging. Use funny clips and demonstrations to keep people watching. In addition to uploading your videos, post links to them on your social media pages to get even people to watch them. - Youtube Ads is a quick way to promote your business. They’re affordable and easy to create, and they can be customized to reach just the right people. You should definitely be using YouTube Ads if you’re a new business owner.
When creating a Youtube Ads campaign, be sure to target your audience carefully. You want to make sure that your ad reaches people who are likely to be interested in your product. You don’t want unnecessary views, or views from people in a country that aren’t able to buy your product.
Once you’ve targeted your audience, it’s time to create your ad. Your ad should be high-quality and interesting, so that people will want to watch it. Be sure to include a call-to-action, so that viewers know what you want them to do after watching.
Use the simple tips above to promote your online business on social media and you’ll see great results in no time. Remember to share your posts to all of your platforms. You never know when one could go viral. Post interesting content, and measure your results to see what’s working and what’s not. Good luck!
