How to Start a Hummus Business: Starting a hummus business is a tasty way to make some extra cash. Everyone loves a good creamy hummus, and if you have a good recipe – you could have a good opportunity on your hands. It’s still important to make sure that there is a market for your product. This is especially true if you plan to only sell locally. You should set out a business plan outlining your goals. Here are a few tips to get your started…
How to Start a Hummus Business
1. Do your research. Before opening your business, make sure you know everything there is to know about hummus. How much do people typically spend on it? What flavors are most popular? The cost of ingredients? Are you going to sell locally or online? You can use the answers to these questions to help create your business plan and see if you’ll be profitable.
2. Choose your ingredients wisely. You will want to source high-quality ingredients. If you’re able to get them locally and in bulk, that would save on costs. Try to source top-quality tahini and olive oil. You don’t want to skimp on your main ingredients. And you’ll also want to invest in a good food processor that will be able to handle high volume.
3. Testing various recipes. Once you have all the ingredients and equipment – you can start making your hummus. Try out a bunch of different recipes and have friends and family taste-test them. There are tons of great recipes online to try out, but don’t be afraid to try out your own recipes or variations. Find out what your friends think, and tweak the recipes until you’ve got something that people will love.
4. Permits, permits, permits. You might need to get a business and food safety license. Depending on where you live and the size of your business – you may need other permits as well. Check with your local city hall or courthouse to see what documents you will need.
5. Funding. Next, you’ll need to create a business plan and get it approved by your local bank. This will outline how you plan on making money and what future steps you plan on taking. If you’re planning to finance the business yourself, then you’ll still a business plan to determine your profitability. Show your business plan to trusted family or friends to get some honest feedback.
6. Branding for your business. Once you’re confident in your recipe, it’s time to start thinking about branding. What kind of image/s do you want to use? What kind of packaging? Text colors and fonts? You’ll also need to decide on a name for your business, create a logo, and create a website and social media presence.
7. Marketing your business. Finally, you need to start marketing your business. Get the word out locally and online. Share your product on social media to build hype. Facebook, Instagram, TikTok – get on all the social media platforms to showcase your products. Every site caters for different viewers, so for Instagram you’d do well with some beautiful dining photos showcasing your hummus, while on TikTok you’d be better off creating a funny video about the creative process of making hummus. Social media also allows your customers to chat with you and ask questions. These answers will be viewable by everyone else that’s interested in your business, so be thoughtful when writing them out. You can run promotions and discounts on each site to help boost sales and create long-term customers.
How to Start a Hummus Business
Starting a hummus business is a great way to be your own boss and do something that you love. If you’re able to ship your products further than your local town, then you could turn a simple side business into a full-time job. It all starts with the right recipe and the right audience. Do thorough research before investing any money into your idea. And you could soon be on your way to starting your very own hummus business.
