How to Generate Creative YouTube Videos for Your Business

Generate Creative YouTube Videos for Your Business: YouTube is the second largest search engine in the world and the second largest website overall in terms of traffic. YouTube is the place where people go to find or share entertainment, news, and videos about pretty much everything. This video-sharing website has become a treasure trove of information and entertainment for people of all ages and demographics. It’s also the place where many businesses like to ‘hang out’ to attract potential customers and increase brand awareness. This means that it can be a profit powerhouse for your business if you can generate creative YouTube videos that people want to view.

We’ve all seen videos that have gone viral. They are all over the web. They make people laugh, they make people cry, and they make millions of dollars. These are the videos that you can’t stop replaying in your head. The videos that get shared on Facebook incessantly. The videos that you love so much you can’t help but share it with your friends and family. All of these videos have something in common – they were strategically planned to go viral. They are all part of a successful viral campaign. If you want to share a video with your audience, you need to have a plan.

How to Generate Creative YouTube Videos for Your Business

1. Brainstorm with your Team on What Type of Video You Want to Create

When you have a concept for your video, you should brainstorm with your team about what type of video you want to create. This is where your team will give you feedback about your script, suggest ways to make it better, and give you tips on what will make it more appealing to your audience. You will need to weigh the advice you get from your team against what your original concept was. If you feel like your original concept is stronger, you can keep it. If not, you can go with your team’s suggestion.

To create a successful video marketing campaign, you need to know what kind of message you want to communicate to your audience. There are many kinds of video messages, and each one is different in its own way. Not all of them are appropriate for every business or industry. You need to know what kind of video you want to create before you start brainstorming with your team.

Pro Tip: There are a lot of A.I. tools that can help you create content for videos. Rytr is a relatively new A.I. tool that gives some incredibly good suggestions on video and blog ideas. They have a free trial that you can test out.

2. Make Sure the Video Idea is Relevant to your Business Goals and Offers Value to the Customer

A video is not just a video anymore. It is a powerful, visual marketing tool that can help you reach your business goals and provide value to your customers. As a business owner, you have to think about who you are making the video for and how it is going to help them or your business. If you’re looking for the quick and easy answer for why a video is important, it’s because Google now ranks videos higher than static text pages.

Video can be an extremely powerful tool to help your business grow, but only if you’re using it to its full potential. The first thing you need to ensure is that you’re putting out videos that are relevant to your business goals and offer value to your customers. Whether you’re using videos to help you sell products or services or just to advertise your brand, it’s important to make sure that you’re using it in the most effective way.

3. Put Together a Script with a Strong Call-To-Action

A lot of people create video content for their business, but often fail to realize the potential it has in reaching their target market. This is where a script that includes a call-to-action or strong statement that tells viewers what you want them to do next after watching the video can come in handy. The goal of this script will be to drive viewers to take some sort of action needed to help your business grow. If you’ve created your video content about a product, for example, then the goal will be to drive viewers to either purchase the product or to take some sort of action that will lead up to a purchase. This can be done in a variety of ways. You can, for example, let viewers know that the product is available in stock at your company’s online store. The thing to keep in mind is that your video content is meant to be engaging. The more viewers are engaged in what you’re sharing, the more likely they are to take the action you’re asking them to take.

Pro Tip: For video scripts, Jasper can generate great copy that looks and sounds like a professional copywriter worked their magic on it.

4. Create a Strong Plan to Share the Video

First let’s talk about the best time to schedule your YouTube videos…

Some studies have shown that the best time to release your videos are as follows:
Monday- Wednesday 2-4pm EST
Thursday/Friday 12-3pm EST
Saturday/Sunday 9-11am EST

These time should help you to get your first few views as they are the busiest times. Now onto sharing your video.

If you don’t know how to share your business videos, you could be missing out on tons of new customers. To maximize the success of your video, you need to share it on social media and with your email list. But you need to create a strong plan to make sure your reach isn’t just a one-time thing. You can’t just post it on Facebook and expect it to reach all your followers. You need to create a strategy around sharing your video.

The best way that I’ve found to successfully share my content is by using the Missinglettr Pro service. It promotes your content in 2 main ways.

1) It will create an automatic posting campaign to drip post your video throughout the year. You can include any text or hashtags that you want beforehand and preview each of the posts before approving them. Within minutes, you’ll have an entire year’s worth of content ready to go, that will autopost to any of your social media profiles.

2) The Pro version includes the Curate feature which lets you share your video link as potential content for other marketers to use on their social media profiles. In essence, you’ll have thousands of people from around the world sharing your content on Facebook, Twitter, Instagram, etc. That’s a lot of reach!


We know that it can be challenging to take your idea and turn it into a real video, but with the right tools, your videos can become much more rewarding. Marketing through YouTube videos can be one of the most effective and inexpensive ways to generate leads for your business. Getting your video seen my more people is equally as important. If you’d like more ideas on how to share you video, see: 3 Tips and Tools to Build Your Social Media Following Fast